In 2023 Lazyre partnered with Bloeiende Werelden, a Netherlands-based florist, to create a full-fledged e-commerce platform and an entirely new brand identity. The objective was to design a localized, feature-rich website and mobile PWA (Progressive Web App) to deliver an exceptional online shopping experience, while staying true to the vibrant nature of their floral business. From seamless mobile shopping to a responsive web platform, Lazyre ensured that every element was crafted to fit Bloeiende Werelden’s specific business needs, focusing on local market appeal.
The platform includes a smart recommendation engine that analyzes user preferences and offers personalized floral suggestions, significantly boosting customer engagement by showcasing relevant products at the right time.
Real-time inventory updates ensure customers only see available products, keeping the catalog fresh and reducing abandoned carts due to out-of-stock items.
The mobile Progressive Web App offers an app-like experience across devices, featuring quick load times, offline access to selected pages, and push notifications for an enhanced mobile experience.
The mobile version of the website was designed to offer a smooth, interactive experience, mimicking native app functionality. Below are the key screens:
Bloeiende Werelden frequently introduces new floral bundles and seasonal promotions, allowing customers to easily build customizable combos, apply discount codes, and redeem special offers during checkout.
The e-commerce platform is localized for Dutch and English, with location-based features to limit orders within the Netherlands, ensuring smooth transactions for local customers.
A built-in coupon and loyalty program system rewards recurring customers with personalized offers and referral bonuses, encouraging repeat business and new customer acquisition.
In today’s e-commerce world, localization plays a key role in maximizing customer engagement and ensuring smooth communication. Lazyre integrated multilingual support for Dutch and English across Bloeiende Werelden’s platform, offering an intuitive language switcher for customers to easily toggle between the two. The entire interface, from product descriptions to checkout instructions, was carefully translated, ensuring a natural and authentic experience in both languages. This feature caters to the local market, while ensuring that non-Dutch speakers living in the Netherlands can also comfortably shop for flowers.
Because Bloeiende Werelden operates exclusively within the Netherlands and does not offer international shipping, Lazyre developed a fully localized platform. The system is geolocation-aware, meaning it limits orders to regions within the Netherlands. This hyper-focused localization ensures a seamless shopping experience for domestic customers. Moreover, localized payment methods popular in the country were integrated, offering a culturally relevant and user-friendly checkout process. By ensuring that the e-commerce platform speaks to the needs of the local market, Lazyre helped Bloeiende Werelden connect more deeply with their customers, strengthening brand loyalty and improving sales conversions.
The team took the time to understand the essence of what we do and transformed that into a beautiful, functional platform. From the logo that perfectly captures the vibrancy of our flowers, to the intuitive mobile experience that has made online shopping easy for our customers, Lazyre delivered on every front.
