Unlocking Engagement: How Midtec's Social Media Makeover Delivered Impactful Results

In early 2024, Midtec approached us with a clear goal: they needed to expand their social media presence and build meaningful engagement—all without relying on paid ads. We embarked on a three-month campaign, running from January to April, focused entirely on organic growth. The results? A resounding success that boosted Midtec's engagement, follower count, and website traffic while creating an effective content strategy that resonated with their audience.

The Strategy: Consistent, Product-Focused Content

The key to Midtec’s social media campaign lay in consistency and product-driven content. We committed to posting every other day, ensuring that the content stayed fresh and engaging while maintaining Midtec's distinct brand identity.

Our campaign focused on showcasing Midtec’s innovative architectural solutions, particularly their products like sliding doors, folding doors, and door accessories. By targeting both existing and potential followers, we ensured that the campaign reached new audiences while continuing to nurture the current following.

Color Scheme Consistency and Brand Identity

From day one, we ensured that every piece of content adhered to Midtec’s established color scheme. Consistency in color not only strengthened brand recognition but also provided a cohesive look across all platforms. Paired with Midtec’s clean and modern typography, this created a polished, professional feed that was easy on the eyes and easy to recognize.

Creative Posts for Cultural Relevance

To further engage the audience, we incorporated culturally relevant posts that reflected key moments and values, such as Qatar’s National Sports Day and Ramadan. These posts not only connected with the local audience but also positioned Midtec as a brand that values community and cultural participation.

Moreover, special posts like "Ramadan Kareem" were designed to foster community goodwill while subtly reinforcing Midtec’s brand values.

Product Showcases: Folding Doors, Sliding Gates, and More

Some of our most effective posts focused on product showcases. These highly detailed posts drove the highest engagement, as users interacted with content that directly highlighted Midtec's innovative solutions. From the elegant folding door collections to the intricate sliding gates, these posts appealed to the practical needs of the audience while enhancing brand authority in the architectural space.

Showcasing Accessories and Special Occasions

In addition to the product showcases, we featured content around door accessories, such as radar systems, to underline the variety and precision of Midtec’s offerings.

#UnfoldWithMidtec: A Creative Choice for a New Chapter

One of the standout creative decisions in this campaign was the introduction of the tagline #UnfoldWithMidtec. This tagline was not only symbolic of the new chapter Midtec was embarking on with its social media strategy, but also cleverly tied into the promotion of their latest product line—folding doors.

By using #UnfoldWithMidtec, we aimed to create a sense of anticipation and innovation. It communicated the idea that Midtec’s architectural solutions, especially their new folding door collection, were about to transform spaces and unfold new possibilities. The tagline was featured prominently in posts, boosting engagement and allowing followers to connect with Midtec’s evolving brand narrative.

The hashtag caught on quickly, driving user-generated content and discussions around Midtec’s products. It helped foster a sense of community, encouraging users to engage with the brand in a more personal and meaningful way, while also shining a spotlight on the newly introduced folding doors—a true win-win for the campaign.

The Results: A Snapshot of Success

Over the three-month campaign from January to April 2024, we witnessed remarkable growth in Midtec’s social media presence, especially considering the campaign's focus on organic reach without paid ads.

• Engagement Boom: The campaign saw a dramatic increase in overall engagement, growing by several multiples from the pre-campaign phase. By the final month, engagement had surged significantly compared to where it began.
• Non-Follower Reach: One of the major achievements was a substantial expansion in non-follower reach, which grew by over a thousand percent. This demonstrated the power of the content strategy in attracting new eyes to Midtec’s offerings.
• Website Traffic: A healthy boost in website traffic came directly from social media profiles, proving that the posts were not only engaging but also led to actionable interest in Midtec’s products and services.
• Profile Visits: We saw a noticeable rise in profile visits, especially from non-followers, showing a significant percentage increase compared to the pre-campaign period. This directly correlated with the strategic, product-focused content that resonated with the audience.

By the end of the campaign, it was clear that our approach had successfully generated meaningful interactions, increased visibility, and fostered an engaged online community for Midtec.

Midtec’s journey is just beginning, and Lazyre is excited to continue supporting them as they grow their online presence and solidify their brand authority in the architectural solutions space.